Samantha
Karasinski
As an NYC-based Art Director, I bring creative energy to everything from print and digital to 360 campaigns, video, and experiential projects. My work spans food & beverage, beauty, lifestyle, and beyond. I enjoy blending Gen Z insights with my personal passion for fashion, styling, and cutting-edge tech like AI. I make bold ideas happen—and am proudly known as the office’s best-dressed.
MY APPROACH
My mission is to blend bold creativity with refined aesthetics, delivering impactful campaigns that connect with beauty, fashion, and luxury brands. Drawing on my passion for HIGH-END design, styling, and cultural trends, I aim to create work that aligns with the sophisticated tastes and values of the brands I collaborate with, bringing a dynamic and visionary approach to every project.
EXPERIENCE
DENTSU
Senior Art Director
Leading innovative creative projects across digital media, social-first concepts, out-of-home campaigns, and comprehensive 360 marketing efforts. Managing diverse projects from start to finish, while nurturing client relationships and ensuring high-quality deliverables. Contributing to Integrated Agency Team (IAT) interactions and facilitating effective collaboration between agencies and brand teams. Proven ability to balance creative vision with strategic objectives.
Clients include: Sargento, Chevron, Regions, MAA, T-Mobile, Burger King, 7-Eleven.
Clients include: Sargento, Chevron, Regions, MAA, T-Mobile, Burger King, 7-Eleven.
LIPPE TAYLOR
Art Director
Spearheaded end-to-end creative initiatives, including social media, experiential activations, logo/brand identity design, and 360 campaigns. Managed diverse projects, from video/photo production to visual identity system development, while maintaining strong client relations. Additionally, played a pivotal role in team learning as part of the AI taskforce, mentoring junior creatives, and contributing expertise to celebrity campaigns.
Clients included: GODIVA, Waterloo, Allergan (Including SkinMedica, Coolsculpting, Botox, Juvederm, etc.), Dos Equis, Core, Bai, Sour Jacks, Proactiv, Hyland's Naturals, Cetaphil, Drumstick, Dr.Scholls, High West, Green Mountain Coffee.
Clients included: GODIVA, Waterloo, Allergan (Including SkinMedica, Coolsculpting, Botox, Juvederm, etc.), Dos Equis, Core, Bai, Sour Jacks, Proactiv, Hyland's Naturals, Cetaphil, Drumstick, Dr.Scholls, High West, Green Mountain Coffee.
LIPPE TAYLOR
Junior Art Director
Led creative executions catering to new business ventures and client needs, overseeing diverse platforms such as print, digital, social, video, and animation. I led the execution and post-production of several photo and video productions for renowned brands, while ensuring high-quality deliverables across multiple campaigns and initiatives.
Clients Included: GODIVA, Waterloo, Hyland's, Differin, Cetaphil, Allergan (Including SkinMedica, Coolsculpting, Botox, Juvederm, etc.), Dos Equis
Clients Included: GODIVA, Waterloo, Hyland's, Differin, Cetaphil, Allergan (Including SkinMedica, Coolsculpting, Botox, Juvederm, etc.), Dos Equis
LIPPE TAYLOR
Freelance Art Director
Led creative on several social accounts, as well as contributing to executions for print, digital, social, video, and animated assets.
Clients Included: GODIVA, Differin, Cetaphil, Jergens, Botox, Mentor, Proactiv, Tarsus, Albireo, Ellacor, Waterloo, Sun Maid and NatureMade
Clients Included: GODIVA, Differin, Cetaphil, Jergens, Botox, Mentor, Proactiv, Tarsus, Albireo, Ellacor, Waterloo, Sun Maid and NatureMade
FASHION INSTITUTE ACTIVITIES BOARD
Director of Marketing
Managed the Marketing team, overseeing the creation of diverse assets, including social media content, print materials, event collateral, motion graphics, and videos. Planned and executed events such as the Semi Formal and Commencement, managed all social platforms including the organization’s website, and established a new visual identity + branding system. Additionally, coordinated with clubs, organizations, and external vendors, engaged in public speaking and event hosting.
FASHION INSTITUTE ACTIVITIES BOARD
Graphic Designer
Created assets across social, print, video, and motion graphics. Planned and hosted events, developed marketing strategies, and crafted engaging TikTok and Instagram Reels content.
VIRAGOES
Freelance Designer
Developed complete visual identity and branding for the startup in addition to creating social media assets, motion graphics, website design, and more.
PRINCETON STRATEGIES
Freelance Designer
Led creative execution of print and digital assets for a range of events, as well as social graphics and trend research.