This project showcases the comprehensive 360 campaign "It Starts with Dr. Scholl's" crafted for the esteemed foot-focused brand. Spanning across various product lines, from Odor-X to Custom Fit Orthotics, 24 Hour Energy, Care, Prevent Pain, Plantar Fasciitis and more, the campaign centers on the notion that stepping out of one's comfort zone requires a foundation of comfort. By aligning with this core concept, we revitalized Dr. Scholl's visual identity, produced captivating video commercials, crafted engaging paid social ads, and collaborated with Olympic gymnast Gabby Douglas to create compelling content. The outcome was a significant boost in brand awareness and customer loyalty, solidifying Dr. Scholl's as not only as a provider of inserts, but as a comprehensive support system for preventing and treating various conditions.
