This project encompasses the development of a full-scale marketing campaign for the Sour Jacks candy brand, strategically crafted to resonate with a Gen-Z audience. The visual elements of the campaign are characterized by vibrant and playful aesthetics, incorporating neon elements, custom lip illustrations, and subtle yet engaging references to the gaming community. Key deliverables for this initiative include the creation of compelling assets, including but not limited to the tagline "Way of the Wedge," accompanied by graphics and animations. Additionally, the project features social-first video advertisements, end card motion graphics, and a campaign playbook.
