This project is centered around the strategic development of social content for the esteemed sparkling beverage brand, Waterloo. The carefully crafted assets encompass a varied array of multimedia elements, featuring motion graphics, AI imagery, videos, stills, and creator content. Each deliverable is purposefully designed to seamlessly align with the brand's core message to "Water Down Nothing." To ensure a dynamic and engaging online presence, monthly calendars were planned to include a diverse collection of content, such as recipe showcases, memes, connections to relevant social trends, celebrity partnerships, "Lifetaster" lifestyle activities, and more. The outcome was fostering meaningful connections with the target audience and reinforcing the brand's commitment to uncompromising quality and authenticity.
