For the launch of Waterloo's latest product offering, a series of three flavor escape inspired non-alcoholic sparkling mocktail beverages, we orchestrated an unforgettable experience- Destination: Endless Summer. Transforming a yacht in New York City into a multi-level immersive journey, attendees indulged in a sensory-rich adventure. Featuring a multi-flavor bar, a rosé vineyard deck with celebrity sommelier Anthony Washington, a branded rooftop lounge, delectable food pairings, flavor-centric activities, and a partnership with Guy Fieri, the event garnered extensive media coverage, social impressions, influencer content, and enthusiastic anticipation surrounding the new product line.
